About émoi

émoi /e.mwa/ French noun. A flutter. A stir. The feeling that rises before you have the words for it yet. Not quite anxiety. Not quite excitement. That thing in between, when something catches and won’t let go.
That’s where this publication lives.

I am a French expat, writing from the UK. I have been here long enough to think in English, dream in English, and argue fluently in English.

I had a beauty blog once. I loved it and then I stopped loving it. I went quiet for ten years. Bad Bunny, of all people, pulled me back. That’s a whole other story.

Émoi is not a niche publication. Not about beauty, or language, or being French in Britain, or being single, or dogs. Though all of these things have already caused me to sit down and write with some urgency.

It is about the itch. The thing that gets under your skin at 7am over a flat white and will rattle until you have given it a shape. The observation that sounds small until you pull the thread. The feeling, the émoi, that arrives before you even know what you are about to say.

I write when something lands. Which means I cannot promise frequency. I can promise that nothing here was written without a reason.

You might be here because English isn’t your mother tongue but you thrive in it.
You might be here because you too feel things passionately in a world that finds that slightly inconvenient. You might be here because you have a singular,😏non negotiable position on something everyone else seems unbothered by.

Whatever brought you: welcome. You are probably my kind of person.

No perfect lighting. No dodgy swatches on hairy arms. No algorithm to please.

Just the feeling before the words.

If you’d like to read along, you can subscribe below.

Liloo x

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